Everything You Need to Know About Amazon Prime Day 2018

By on July 13, 2018


After a disappointing kickoff in 2015, Amazon Prime Day kicked into high gear during 2016 & 2017 bringing a barrage of awesome deals. Here’s everything you need to know about Amazon Prime Day 2018.

What is Amazon Prime Day?

Playing off the Black Friday in July trend utilized by major retailers, Amazon has organized third party sellers to create a single day of aggressive discounts designed to match sales found on Black Friday. Lighting deals must be at least 20% off and have enough quantity to last six hours. In addition, products must have at least a three star review average.

When is Amazon Prime Day?

Prime Day has been officially announced for midday on Monday, July 16, 2018.  The deals will start on July 16 at 12 p.m. PT and run for 36 hours until end of day on Tuesday, July 17.

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How long does Amazon Prime Day last?

Prime Day will be expanding from 30 hours to 36 total hours this year. In addition, Amazon will be include additional deals that roll out during the same week; calling those sales “Prime Day Week.”

Can anyone access the deals?

No. You have to have a subscription to Amazon Prime to get the sale prices. Of course, you can sign up for a 30-day free trial of Amazon Prime to access the deals, then cancel before the yearly-subscription fee is charged to your credit card.

What’s going to be on sale?

Amazon has released some information on their sale items (found here). Some deals last year included heavily discounted 4K televisions from Samsung, significant discounts on Amazon Echo products, 50% discounts on newly released video games and discounts for voice orders using the Echo.


What about Walmart & Target?

During 2015, Walmart announced that competing online deals will launch on the site on the same day, specifically “2,000 online exclusive rollbacks.” Some of those Walmart deals include an Apple iPad Mini 2 for $265, a Black and Decker Drill and 133 piece Home Project Kit for $50, and a Toshiba 15.6″ Satellite laptop for $377. During 2016 and 2017, Walmart’s sales weren’t as aggressive.

Target has actually be doing a “Black Friday in July” event in the middle of July for the last six years. It’s likely that 2018 is no different, but the deals aren’t terribly amazing.

How Does Prime Day Compare to Black Friday?

We found that the majority of Prime Day deals were cheaper, if not matching, the prices that fell on Black Friday. Look for solid deals on Amazon tech, like the Echo and Kindle, as well as solid deals from online competitors like Dell, Newegg and the Microsoft Store.


5 Amazon Prime Day Shopping Tips

  • Prep your account in advance!

There’s nothing worse than missing out on an amazing online Lightning Deal because you had to set up new shipping / payment details. If you plan on shopping on Prime Day, visit Amazon a few hours prior to the event and setup any new shipping addresses & payment accounts. There are currently two Amazon credit cards that offer 5% to 20% cashback on all purchases and Amazon’s new Prime Reload service offers 2% back to users that prefer to pay in cash.

  • Timing is everything!

During Prime Day 2017, the best deals appeared when the event started. Amazon has officially scheduled deals to start at 12 pm PT on July 16, so we recommend logging into your Amazon account 15 minutes early to prepare. Last year, we saw a huge rush of amazing deals during the first hour. The quantity of deals slowed down a bit until the following morning, then picked up again throughout Prime Day.

  • If something sells out, don’t give up!

Amazon plans on having inventory saved for specific times of the day, especially for products they promote in advance of the sale. The most aggressive deals will usually be released during the peak shopping hours of the day, so check back frequently. In addition, other retailers will often compete with price drops. Amazon may lower a price on a product and sell out within 15 minutes. However, Target may decide to price match the same product later in the day.

  • Watch for Walmart’s pickup discount.

Rolled out during 2017, Walmart attempted a reverse Amazon Prime model, essentially paying customers to come pick up a purchase by adding an additional discount. Due to the ongoing price war between the two companies, Walmart may attempt to undercut Amazon’s pricing on Prime Day by offering hefty pickup discounts on products listed in Prime Day sales. Alternatively, Amazon is trying to match those discounts at the same time by offering the same discount when opting for slower shipping.

  • Product categories to keep an eye on.

During Prime Day 2017, the best deals were heavily focused on technology and comparable to Black Friday prices. Keep an eye on 4K televisions, smartphones, and wearables as well as any devices made by Amazon such as the Echo, Kindle and Fire TV. Apparel is another category to watch, especially shoes. Popular shoe brands like adidas and New Balance were heavily discounted on Prime Day.


Any other ways to save money on Prime Day?

Yes! Amazon is offering multiple ways to save additional cash on deals, both in the form of cashback and bonus gift cards. Those include:

About Mike Flacy

By day, I'm the Editor-in-Chief for The CheckOut in addition to being the content manager for Steve's Digicams and High-Def Digest. During my free time, I love to write about pop culture, home theater, digital photography, social media, mobile technology and cool gadgets!

One Comment

  1. Toy Cents

    July 11, 2017 at 6:51 am

    good advice thanks

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