Everything You Need to Know About Amazon Prime Day 2020

By on September 27, 2020

Amazon Prime Day kicked into high gear over the last four years bringing a barrage of awesome deals. Here’s everything you need to know about Amazon Prime Day 2020.

What is Amazon Prime Day?

Playing off the Black Friday in July trend utilized by other major retailers, Amazon organizes third party sellers to create a single day of aggressive discounts designed to match sales found on Black Friday. In 2020, Prime Day was delayed from July 2020 to October 2020 due to the COVID pandemic.

Regarding the requirements for 3rd party sellers, Lighting deals must be at least 20% off and have enough inventory quantity to last six hours. In addition, products must have at least a three star review average to be featured by Amazon.

When is Amazon Prime Day?

Prime Day has been officially announced to start in the wee hours of the morning on Tuesday, October 13, 2020.  The deals will start on October 13 at 12 a.m. PT / 3 a.m. ET and run for 48 hours until end of day on Wednesday, October 14.

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How long does Amazon Prime Day last?

Since last year, Prime Day expanded to 48 total hours, previously running for 36 hours. In addition, Amazon will be include extra deals that roll out during the same month; specifically targeting an early holiday season push after Prime Day ends.

Can anyone access the deals?

No. You have to have a subscription to Amazon Prime to get the sale prices. Of course, you can sign up for a 30-day free trial of Amazon Prime to access the deals, then cancel before the yearly-subscription fee is charged to your credit card.

What’s going to be on sale?

Amazon has released some limited information on their sale items (found here). Some deals last year included heavily discounted 4K televisions from Toshiba, significant discounts on Amazon Echo products, 40% discounts on Amazon clothing brands and discounts on Amazon services like Amazon Music and 50% off Kindle Unlimited.


What about Walmart & Target?

During 2015, Walmart announced that competing online deals will launch on the site on the same day, specifically “2,000 online exclusive rollbacks.” Some of those Walmart deals include an Apple iPad Mini 2 for $265, a Black and Decker Drill and 133 piece Home Project Kit for $50, and a Toshiba 15.6″ Satellite laptop for $377. However, Walmart’s sales during the last 4 years have been fairly soft.

Target used to do a “Black Friday in July” event in the middle of July to compete with Prime Day. But the deals weren’t terribly amazing and we are likely too close to Black Friday to overlap.

How Does Prime Day Compare to Black Friday?

We found that the majority of Prime Day deals were cheaper, if not matching, the prices that fell on Black Friday. Look for solid deals on Amazon tech, like the Echo and Kindle, as well as solid deals from online competitors like Dell, Newegg and the Microsoft Store. With Prime Day being so close to Black Friday this year, it’s possible that we will see a larger volume of aggressive deals from competitors.


5 Amazon Prime Day Shopping Tips

  • Prep your account in advance!

There’s nothing worse than missing out on an amazing online Lightning Deal because you had to set up new shipping / payment details. If you plan on shopping on Prime Day, visit Amazon a few hours prior to the event and setup any new shipping addresses & payment accounts. There are currently two Amazon credit cards that offer 5% to 20% cashback on all purchases (as well as a $100 gift card deal for new signups, see below).

  • Timing is everything!

During Prime Day 2019, the best deals appeared when the event started. But that was the middle of the day during peak traffic hours. This year, Amazon has officially scheduled deals to start at 12 am PT on October 13.

While you can wake up early (or stay up late) to log into your Amazon account 15 minutes early, it’s possible the best deals won’t launch until the East Coast starts to wake up. Last year, we saw a huge rush of amazing deals during the first hour. The quantity of deals slowed down a bit until the following morning, then picked up again throughout Prime Day.

  • If something sells out, don’t give up!

Amazon plans on having inventory saved for specific times of the day, especially for products they promote in advance of the sale. The most aggressive deals will usually be released during the peak shopping hours of the day, so check back frequently.

In addition, other retailers will often compete with price drops. Amazon may lower a price on a product and sell out within 15 minutes. However, Target may decide to price match the same product later in the day.

  • Watch for Walmart’s pickup discount.

Rolled out during 2017, Walmart attempted a reverse Amazon Prime model, essentially paying customers to come pick up a purchase by adding an additional discount. Due to the ongoing price war between the two companies, Walmart may attempt to undercut Amazon’s pricing on Prime Day by offering hefty pickup discounts on products listed in Prime Day sales. Alternatively, Amazon is trying to match those discounts at the same time by offering the same discount when opting for slower shipping.

  • Product categories to keep an eye on.

During Prime Day 2019, the best deals were heavily focused on technology and comparable to Black Friday prices. Keep an eye on 4K televisions, smartphones, and wearables as well as any devices made by Amazon such as the Echo, Kindle and Fire TV. Apparel is another category to watch, especially shoes. Popular shoe brands like adidas and New Balance were heavily discounted on Prime Day.


Any other ways to save money on Prime Day?

Yes! Amazon is offering multiple ways to save additional cash on deals, both in the form of cashback and bonus gift cards. Those include:

  • 5% cashback using the Amazon Prime Rewards Visa Signature card (as well as Whole Foods) In addition, Amazon will be offering a $100 gift card for new signups between Sept 28 and Oct 31. There’s also discounts up to 25% on select Prime Day items by using the card.
  • For the first time, Amazon is offering $10 off a $10 purchase to Prime members to use on Prime Day if they spend money in select small business stores prior to October 12. This promotion can be found here.
  • In two other $10 credit offers, Amazon users can earn a credit when spending at least $10 on Amazon Books or Amazon Pop-Up. The second $10 credit can be earned by shopping at Amazon 4-Star. Details here.
  • Yet another $10 credit offer: Spend $10 at Whole Foods between Sept 28 and Oct 12, get $10 to spend on Prime Day. Details Here.
  • Amazon is running a Prime Day photo sweepstakes. Customers have to download the Amazon Photos app, share a photo about Prime Day tagging @AmazonPhotos and use the hashtag #PrimeDayPhotos. 30 winners will be selected to receive a $1,000 Amazon gift card. Details here.

About Mike Flacy

By day, I'm the Editor-in-Chief for The CheckOut in addition to being the content manager for Steve's Digicams and High-Def Digest. During my free time, I love to write about pop culture, home theater, digital photography, social media, mobile technology and cool gadgets!


  1. Mike Flacy

    September 29, 2020 at 10:36 am

    My guess would be yes, Julie. Amazon has only 1 section for promotional credits when you make a purchase. I would assume all your promotional credit stacks in 1 place. In this case, it would be available on Prime Day.

  2. Michael Mitchell

    September 28, 2020 at 5:04 pm

    I agree with Doug last year was a bust for me as well. If you are looking for any of the Amazon devices themselves use the trade in program now but dont send in your most valued items send in the lowest valued item you want to replace because they can adjust the price on you. I sent them a Echo Show and they replaced the $30.00 trade in value with $5.00 when I could have sold it on e-bay for $40 Just send in your $5.00 item going for the 25% discount coupon that goes on top of the new device. Like a first gen Echo puck will net you a $5.00 gift card but also a 25% discount code on a newer device. Go for the discount code but do it now before prime day begins.

  3. Julie

    September 28, 2020 at 12:16 pm

    Mike, can you stack the $10 offers? Can I spend $10 at Whole Foods, get that offer AND spend $10 at a qualifying small business and get two separate $10 credits on Prime day?

  4. Doug Dingle

    July 12, 2019 at 2:50 pm

    Last year’s Amazon Day event proved disappointing for me. There was literally nothing I was interested in buying, discounts or not. Black Friday was far more useful.

    Hope this year’s extravaganza is better.

  5. Toy Cents

    July 11, 2017 at 6:51 am

    good advice thanks

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