Roku undercuts Chromecast price, announces cheap 4K streamer

By on September 26, 2016


Shifting price points downward on the company’s lineup of streaming set-top boxes, Roku is launching a $30, 1080p streaming stick called the Roku Express as well as a $80 4K streaming set-top box called the Roku Premiere.  This both undercuts Google’s $35 Chromecast streaming device as well as Amazon’s $30 Fire TV streaming stick.

Interestingly, they are also going after consumers that don’t have televisions with HDMI ports yet. The Roku Express+ ($40) includes options for consumers that want to use simple A/V inputs rather than HDMI. It would be ideal for consumers that are still using televisions made more than a decade ago.


Moving up to the 4K set-top box, the Roku Premiere streaming 4K content at 60 frames per second and comes with a line-of-sight remote. For an additional $20 at a $100 price point, the Roku Premiere+ supports HDR (for a wider range of colors) and includes an wired Ethernet port as well as the “point-anywhere” remote with the headphone jack.


On the high end, Roku is launching a Roku Ultra at $130. It has everything that the Roku Premiere+ offers in addition to voice searching, a remote finder and a digital optical audio output for anyone that prefers that audio format when pushing out to a receiver. That model basically replaces the Roku 4 flagship model.

If you are looking for a 4K player for your new 4K television, you may want to wait until after October 4, 2016 when Google is expected to announce a couple of streaming player upgrades. The rumored “Chromecast Ultra” will stream 4K content to televisions for a possible price of $70, $10 cheaper than the Roku Premiere. It’s not clear if the Chromecast Ultra will also support HDR.


Which streamer do you use? Tell us in the comments below.

About Mike Flacy

By day, I'm the Editor-in-Chief for The CheckOut in addition to being the content manager for Steve's Digicams and High-Def Digest. During my free time, I love to write about pop culture, home theater, digital photography, social media, mobile technology and cool gadgets!

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