Everything You Need to Know About Amazon Prime Day 2017

By on June 12, 2017

After a disappointing kickoff in 2015, Amazon Prime Day kicked into high gear during 2016 bringing a barrage of awesome deals. Here’s everything you need to know about Amazon Prime Day 2017.

What is Amazon Prime Day?

Playing off the Black Friday in July trend utilized by major retailers, Amazon has organized third party sellers to create a single day of aggressive discounts designed to match sales found on Black Friday. Lighting deals must be at least 20% off and have enough quantity to last six hours. In addition, products must have at least a three star review average.

When is Amazon Prime Day?

While Amazon hasn’t announced a specific date for Amazon Prime Day in 2017, it will be held during the second week of July 2017 according to notification to third party sellers during May 2017. In 2015, Prime Day occurred on Wednesday, July 15. During 2016, the date was Tuesday, July 12. It’s likely that Prime Day 2017 will start on Tuesday, July 11 or Wednesday, July 12.

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How long does Amazon Prime Day last?

Prime Day will be expanding from 24 hours to 30 total hours this year. In addition, Amazon will be adding additional deals that roll out during the same week; calling those sales “Prime Day Week.” Specifically, Amazon will start the sale at 6 p.m. PT and run through the following day.

Can anyone access the deals?

No. You have to have a subscription to Amazon Prime to get the sale prices. Of course, you can sign up for a 30-day free trial of Amazon Prime to access the deals, then cancel before the yearly-subscription fee is charged to your credit card. Check out our opinion of why Amazon Prime is worth $99 a year.

What’s going to be on sale?

Amazon usually announces promotions related to the sale at the end of June and will list a large portion of the items on sale on the week prior to the event. Some deals last year included heavily discounted 4K televisions from Samsung, a $50 discount on the Amazon Echo, 50% discounts on newly released video games and discounts for voice orders using the Echo.

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What about Walmart & Target?

During 2015, Walmart announced that competing online deals will launch on the site on the same day, specifically “2,000 online exclusive rollbacks.” Some of those Walmart deals include an Apple iPad Mini 2 for $265, a Black and Decker Drill and 133 piece Home Project Kit for $50, and a Toshiba 15.6″ Satellite laptop for $377. During 2016, Walmart’s sales weren’t as aggressive.

Target has actually be doing a “Black Friday in July” event in the middle of July for the last six years. It’s likely that 2017 is no different, but the deals aren’t terribly amazing.

How Does Prime Day Compare to Black Friday?

We found that the majority of Prime Day deals were cheaper, if not matching, the prices that fell on Black Friday. Look for solid deals on Amazon tech, like the Echo and Kindle, as well as solid deals from online competitors like Dell, Newegg and the Microsoft Store.

About Mike Flacy

By day, I'm the Editor-in-Chief for The CheckOut in addition to being the content manager for Steve's Digicams and High-Def Digest. During my free time, I love to write about pop culture, home theater, digital photography, social media, mobile technology and cool gadgets!

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