eBay Launches Pinterest-esque Collections to Showcase Users, Products
Looking for a way to encourage more product discovery when searching through the site, eBay has rolled out a new service for users called Collections. Featuring products picked out by celebrity and expert curators, these collections are presented to the user in the web design style made popular by Pinterest. Users can also follow the actual collections or curators in order to keep track of recently added items.
Some of eBay’s expert curators include photographers Billy Farrell and Todd Selby, singer-songwriters Solange Knowles and Pharrell Williams, designer and blogger Joy Cho, writer Kelly Oxford, and watch collector Benjamin Clymer. Of course, eBay users can also start their own collections and gain followers within the community.
Collections is likely a move to compete more directly with Amazon’s extremely similar functionality also called Collections as well as bringing in more social traffic from networks like Facebook and Twitter to eBay’s site. eBay also recently announced the expansion of the eBay Now local delivery service, basically a program that offers delivery within an hour of purchase in select cities. That competes directly with Amazon’s same-day delivery service.
To celebrate the launch of Collections, eBay is offering up $25,000 to anyone who wants to share an eBay collection on their Facebook, Twitter or Pinterest account. To enter the sweeps, all you need to do is visit the main Collections page and share a collection before December 31, 2013. The grand prize will be deposited directly into the winner’s Paypal account after the sweeps closes out. Users also have the opportunity to win $1,000 weekly prizes through the end of the year.