Here are the times when Prime Day 2021 & other competing sales start

By on June 16, 2021

If you are interested in snagging Prime Day deals (or deals at all the other competing sales), here’s a guide that will help you be online at the right times.

Already Active: Best Buy

Best Buy has been relatively quiet this year. Last year, Best Buy announced a competing sale one week before Prime Day. This year, radio silence. On Sunday, they launched “The Bigger Deal Savings Event” which is expected to run through the end of Prime Day on June 22.

Our assumption is that more impressive deals will roll out from Best Buy as we get closer to Prime Day, likely on Sunday. We will be listing all the best deals in the Best Buy specific feed.

Live on June 20: Target


Starting on Sunday June 20 and running through Tuesday June 22, Target will continue their trend of competing with Prime Day sales with a digital sale event. Target will be pushing out sales on electronics, home items, essentials, toys and more. 

Unlike Prime Day deals, there’s no membership required to access the discounted pricing. Target is also offering the ability to visit a Target store to pick up your purchase, assuming you prefer to get it immediately rather than wait for a delivery.

As of publication, Target hasn’t announced what specific items will be on sale. It’s possible Target will release that information as we get closer to the launch of the sale. You will be able to find all the best Target deals in our Target-specific store feed here.

Live at 7 p.m. ET on June 20: Walmart


Starting on Sunday June 20 (at 7 p.m. ET / 4 p.m. PT) and running through Tuesday June 23, Walmart is calling their sale “Deals for Days”. Walmart is claiming to offer “Black Friday savings” on categories like electronics, home, toys, beauty, and fashion. This will include online only deals as well as specific in-store savings.

Some of the announced sales include a 40″ Hisense Roku LED TV for $178, a Straight Talk A32 5G Phone for $199, a Pioneer Woman 14-pc. Forged Cutlery Knife Block Set for $40 and a HP 11.6” Chromebook 4GB RAM for $159. There will also be apparel discounts on Reebok, Champion, Skechers, Levi’s, and Michael Kors products ranging from 20% to 70%.

Of course, you can find all the best sales here in our Walmart-specific deal feed.

Live at 12 a.m. PT June 21: Amazon, Newegg & Kohl’s

There have been a handful of early deals released by Amazon already. Here’s a link detailing all the sales:

When the sale kicks off, you will find all deals listed on the main Amazon Prime Day page. In addition, we will be featuring the best deals and discounts in our Amazon-specific feed.

Calling this promotion the Fantastech Sale, Newegg currently has a presale going that will end at when the Fantastech Sale starts. There’s zero information on the deals Newegg will be offering during the main Fantastech Sale, but you will be able to see the absolute best offers in our Newegg-specific deal feed.


Kohl’s is calling their sale the WOW Deals event. Their customers will earn $10 in Kohl’s Cash for every $50 spent on purchases, potentially offering better deals than Amazon if there’s significant pricematching.

Some of the early announced deals include the Google Nest Hello Video Doorbell for $150 (with $30 in Kohl’s Cash), the Shark ION Wi-Fi Connected Robotic Vacuum for $200 (with $30 Kohl’s Cash), and the  PowerXL Vortex 10-qt Air Fryer Pro for $100 (with $10 Kohl’s Cash). You will be able to see the best offers in our Kohl’s specific deal feed.

About Mike Flacy

Editor-in-Chief for The CheckOut. During my free time, I love to write about pop culture, home theater, digital photography, social media, mobile technology and cool gadgets!

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