Walmart to add giant online order Pickup Towers to 80 more stores
Rolled out during 2016 as a trial run in Bentonville, Arkansas, Walmart is building online order Pickup Towers in 80 more stores this year. Currently installed in 20 stores around the United States, the towers completely automate the pickup procedure from the customer perspective.
Positioned at the front of the store, the customer walks up to scan the barcode that appears on their receipt. That can be a paper version of the receipt printed at home or a digital version on the customer’s smartphone. After confirming the pickup, the machine goes to work and automatically delivers the customer’s item under a minute using a conveyor belt system inside the tower.
Roughly 16 feet tall and 8 feet wide, the machine delivers the item at a nearby door and the customer can be on their way without having to speak to a single Walmart employee. Interestingly, the compartments within the machine can be adjusted based off the size of the item being picked up. That provides a superior storage solution compared to standard lockers.
This eliminates the need for customers to locate online order pickup areas within the store. While traditionally located at the rear of Walmart B&M locations, the company has been actively relocating pickup areas to the front of the store to help consumers save time when picking up an online order.
This year, Walmart has been aggressively fighting Amazon when it comes to online orders. The company rolled out an anti-Amazon Prime earlier this year in the form of discounts when you choose to pickup an order rather than having it delivered.