Apple Watch vs. The Internet: The First Apple Watch Reviews

By on April 11, 2015

If there was ever a product to make wearing a computer on your wrist posh, Apple’s smartwatch is most certainly it. They made tablets happen, they made smartphones happen and now they’re trying to make smartwatches happen.

Apple Watch

Not to suggest that a company as massive and successful as Apple is immune to failure or misstep, but there’s clearly enough momentum behind the Apple Watch, from the word of internet writers to the overblown reveal events we’ve been subjected to in the run-up, to make this an event. I guess we’re obliged to treat it like one. Here’s what the internet thinks of the Apple Watch in the weeks running up to its April 24 release date. You could also see what Apple thinks of the Apple Watch at the product’s official page. Let me know if you find any dissenting opinion.

(Remember, you don’t have to want an Apple Watch, despite what the internet wants you to believe. You can just want one of these cheaper options instead!)

Apple Watch Reviews

If there’s just one consensus to pull from all the Apple Watch reviews on the web, it’s that the thing does all the smart watch things really well, but it doesn’t prove the necessity of smart watches on the whole. That’s to be expected. Like just about every meaningful smartwatch released thus far, the Apple Watch is still tethered to an iPhone (an iPhone 5 or later, specifically) for the majority of its functions. It’s the most expensive iPhone accessory you can buy, and you should get it if you want people to look at your wrist instead of your face when they talk to you. Assuming there’s an audience for that, let’s look at what people are saying.

The Verge

Nilay Patel’s extravagant, bloated review is one of the most audacious things to come out of the internet since its inception (there are even credits at the end). There’s no getting around it. Not only does the prose suggest the subject matter as something holier than a bloodstained, mind-reading tiara that’s compatible with any device created around year zero, but the visual design of the article is so distracting it begs the viewer to ignore the words altogether and simply assume greatness without utilizing the English language.

Apple Watch The Verge Review

A screenshot from The Verge’s Apple Watch Reviews

This is how Apple dominates the minds of our internet writers, every day, by suggesting importance without having to really prove it. Turns out, Patel gave the Apple Watch a seven out of ten, lauding its ambition and varied utility while also calling it pointless and a little bit slow. His most telling quote is in regard to the apps currently available.

“This first set of Watch apps is really just loading additional screens from the apps on your phone; you might think of all of them as remote controls for your phone apps. True native apps are coming to the Watch later on, and I assume they’ll be faster. That’s a big deal: without a rich set of apps that extend the phone, it really is just another smartwatch.

But right now, it’s disappointing to see the Watch struggle with performance. What good is a watch that makes you wait? Rendering notifications can slow everything down to a crawl. Buttons can take a couple taps to register. It feels like the Apple Watch has been deliberately pulled back in order to guarantee a full day of battery life. Improving performance is Apple’s biggest challenge with the Watch, and it’s clear that the company knows it.”

Well, it’s a good thing the company knows it, I guess. Early buyers will be in a sit-and-wait mode for a while, and then the next generation Apple Watch will release. Patel’s review might be a little unconsciously glamorizing, but it does a great job of running through his day with the device anyway.


Speaking of battery lifethe Apple Watch only lasts a day on a full charge, which Scott Stein didn’t find appealing, though most reviewers didn’t seem to have much of a problem with it.

“I had to charge every night. Some people might find a daily watch recharge perfectly acceptable, since we already charge our phones every day. I don’t: having one more gadget to plug in gets annoying fast, and I’ve worn watches that have made it to two more days. It’s a nice feeling.”

Apple Watch

Stein also explains well how the device’s tactile notifications feel as the day goes on.

“As I wore the watch on the first day, I felt a rippling buzz and a metallic ping: one of my credit card payments showed up as a message. Apple’s “Taptic Engine” and a built-in speaker convey both a range of advanced taps and vibrations, plus sounds. Unlike the buzz in a phone or most wearables, these haptics feel sharper: a single tap, or a ripple of them, or thumps.

Sometimes the feelings are too subtle: I don’t know if I felt them or imagined them. My wrists might be numbed from too many smart devices. I set my alerts to “prominent” and got sharper nudges on my wrist.

Notifications do feel distinct from each other thanks to those haptics, but associating the feelings and sounds with what they are takes getting used to. The range of feelings the Apple Watch can pull off is greater than other smartwatches, and the accompanying sounds also help give the nudges extra dimension (you can silence those sounds, too, but I kept them on).”

You can use these little buzzes to transport your heartbeat to another Apple Watch user, just in case that person didn’t get how deep your secret love-insanity goes.

Let's both buy the Apple Watch, then we can send each other our heartbeats - overly attached girlfriend

(Head over here for 19 more hilarious Apple Watch memes we found on the internet)


The sub-heads from Lauren Goode’s review, which they titled “A Week on the Wrist,” illustrate the intersection of expectations and realities about the device:

“Apple Watch is as easy to navigate as an iPhone”

“Siri, why are you sending me to iPhone again?”

“Will Apple Watch change your life?” (the answer was a soft no)

Oh, and there’s this little detail that every reviewer can’t go without mentioning.

“Your friends are gonna love hate these emojis

Apple Watch Emoji

For the true horror, head over to The Verge’s review for an in-motion shot of a crying animated emoji.

Though each review goes through a heavy dose of the device’s native applications, Re/code’s systematic rundown of what’s available is a little more direct.

You can also head over to Kotaku for a very brief look at the only Apple Watch game on the horizon that doesn’t look like it belongs in a 1970’s newspaper. Of all things, the developer is trying to distill the immense complexities of an RPG into playable form on the tiny touch screen. Here’s a trailer for Runeblade:

Most important among all the reviews, however, is this review of reviews from Yahoo Finance.

Yes, Yahoo Finance, you speak the truth. The Apple Watch releases on April 24. But the fun part, the Apple Watch reviews, is already upon us.

About Trevor Ruben

Though I contribute to many online publications on a regular basis, including The Checkout, the crux of my writing lies in video games. When not writing, I'm often streaming a variety of games on Twitch.

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