Watch all the Super Bowl Commercials Before the Big Game

By Kyle Schurman on January 30, 2017

The Super Bowl: The one time when the fast forward button on the DVR remote doesn’t get a workout. Reports say Fox is charging $5 million for a 30-second TV commercial for Super Bowl LI. But when the advertisements receive almost as much attention as the game, you know companies are receiving a good value for their marketing dollars.

If you attend the kind of Super Bowl party where everyone ranks the commercials and votes on their favorites, you may want a head start on judging the entrants. After all, 30 seconds isn’t enough time to properly catch all of the nuances of a cleverly designed Super Bowl ad. Continue reading to learn more about the Super Bowl LI commercials and watch some of them early!.

Who are the Super Bowl Advertisers?

Ad Age has put together a list of companies reported to have purchased Super Bowl spots, including some well-known brands: Audi, Bud Light, Budweiser, Buick, Febreze, GoDaddy, Honda, Intel, Lexus, Mercedes-Benz, Michelob Ultra, and Snickers, which, in an interesting twist, has announced it will air its commercial live.

Some notable brands absent from this list that have been Super Bowl advertisers in the past include: Amazon, Butterfinger, Doritos, Fitbit, and Toyota. Understand, though, that some companies don’t announce that they’re advertising on the Super Bowl ahead of time. So Ad Age’s list will change as the game approaches.

Watch the Super Bowl Ads Early

One option to watch Super Bowl TV commercials early is the Web site Super Bowl Commercials. It also offers some news about the ads and teaser videos. The AdWeek web site has Super Bowl commercial preview links and news as well. If you don’t mind getting some odd results, a simple Super Bowl commercials YouTube search will provide links to the early releases of TV spots. And you’ll also find there some ads that Fox and the NFL reportedly rejected, which can be kind of fun.

We’ve also compiled some of the already released ads and teasers below. Enjoy!

Although it’s fun to watch Super Bowl commercials early on your computer or smartphone screen here, you really will want to see them on Super Sunday on a high-quality TV screen. If you need a new TV, check out the Ben’s Bargains collection of deals on TVs that can help you save some money.

Avacados from Mexico

This is a teaser to the group’s actual Super Bowl ad.

Bai

Bai has released a teaser to its Super Bowl ad.

Budweiser

Ever wondered why Budweiser and Bud Light are so prominently featured in Super Bowl commercials? It’s because Anheuser-Busch InBev, Bud’s brewer, owns exclusive rights for advertising alcohol during the Super Bowl and has for many years. AB InBev has not unveiled any of its official plans for Super Bowl LI advertisements, but the brewer did debut new ads during the AFC and NFC championship games two weeks before the Super Bowl, so at least one of the company’s ads Sunday may run somewhere along the same theme as the ad here.

Buffalo Wild Wings

Super Bowl winning quarterback Brett Favre will try his hand at creating a winning Super Bowl ad, as shown in this BW3 teaser.

Febreze

I’m not sure what it says about Americans that so many cleaning products are advertising on Super Bowl LI. Here’s the teaser to Febreze’s ad.

Fiji Water

Here’s the 15-second Fiji Water ad for Super Bowl LI.

GNC

The health store has released a teaser video ahead of its first ever Super Bowl commercial.

GoDaddy

GoDaddy’s teaser to its Super Bowl ad features cute animals, always a winning formula on Super Sunday.

Hyundai

Hyundai will be creating its 90-second, documentary-style commercial during the game, using scenes from around the Super Bowl featuring fans for an ad to air right after the game ends. The company has released two teaser videos featuring past Super Bowl stars, Mike Singletary and Joe Montana.

Intel

Intel’s ad stars Super Bowl quarterback Tom Brady of the New England Patriots. (We’ll let you judge if this belongs on our list of Brady’s five best acting performances.)

Kia

Kia has released a teaser to its planned ad.

Lexus

Lexus will highlight its LC 500 and LC 500h in its ad, featuring Lil Buck and Sia.

Mercedes-Benz

“Born to Be Wild” will be part of the luxury car maker’s super ad, as shown in this teaser.

Mr. Clean

Mr. Clean is a big guy; he might have a shot to play tight end in the Super Bowl. But he’ll have to settle for starring in his own official Super Bowl commercial. There are two teaser videos for the Mr. Clean entry. Fair warning: They’re creepy … unless you have a long-standing secret crush on Mr. Clean. Then you might be putting them on constant replay.

Pepsi

Former Super Bowl winning quarterback Joe Flacco stars in this teaser to Pepsi’s Super Bowl LI ad, discussing what to do with Super Bowl party poopers. It’s one of many Pepsi teaser ads available on YouTube.

There’s also a teaser to Lady Gaga’s halftime show, sponsored by Pepsi.

Skittles

Fortunately, we won’t have to see any disturbing Steven Tyler portraits made from Skittles this year.

Snickers

As we mentioned earlier, Snickers will be airing its Super Bowl LI commercial live. Here’s a teaser.

Squarespace

As shown in this teaser ad, John Malkovich will be trying to build a web site in Squarespace’s Super Bowl TV ad.

Tide

Tide announced in a Twitter video that its Super Bowl commercial will star Rob Gronkowski, Patriots tight end who will miss the Super Bowl with an injury.

TurboTax

Humpty Dumpty and tax software don’t go together … unless it’s in a Super Bowl commercial, of course. (This is a teaser to TurboTax’s actual ad.)

Wix.com

Wix.com has released a two-part teaser of its planned Super Bowl ad, starring Jason Statham and Gal Gadot.

Wonderful Pistachios

Pistachios will team up with Ernie the Elephant for a 15-second spot, as shown in in a Twitter video.

Yellow Tail Wine

The Yellow Tail Wine ad is an interesting one. As mentioned earlier, Bud owns the exclusive rights to advertise alcohol during the Super Bowl. So Yellow Tail has chosen to purchase advertising time from local Fox affiliates, and its ad should reach roughly 80% of Americans.

Revisiting More Super Bowl Commercials

Ad Age put together a comprehensive list of the companies that advertised during Super Bowl 50, including reviews of each ad and a link to the streaming video clips. This is a great way to remember the best Super Bowl ads from last year and to compare those spots to the new 2017 Super Bowl commercials.

And USA Today put together a list last year of the 50 best Super Bowl commercials of all time, including the classic Mean Joe Greene ad for Coke.

If you’d like to view a few cringe-worthy ads, Fortune has put together the 10 worst Super Bowl commercials. With these disastrous entries, even a 55-10 Super Bowl game would have been more entertaining.

About Kyle Schurman

Having a tech background as a writer makes me the go-to source when family members' devices don't work. Fortunately, I'm more skilled at helping solve readers' problems through writing than trying to fix my parents' printer over the phone.

Watch all the Super Bowl Commercials Before the Big Game

Who are the Super Bowl Advertisers?