Following Walmart, Target announces all stores will be closed on Thanksgiving
Likely not the last store to announce store closures on Thanksgiving, Target will be closing all stores on Turkey Day for the first time in a decade. Both Walmart and Target have been comparing for in-store shoppers during Thanksgiving for the last several years.
Of course, customers will still be able to shop online on Thanksgiving, likely taking advantage of Black Friday deals as early as 6 p.m. PT on the Wednesday prior to Thanksgiving.
In addition, Target may extend the traditional November sales push into October, likely as an attempt to compete with Amazon’s Prime Day (rumored to start in early to mid-October). As detailed in Target’s blog post: “Starting in October and continuing throughout the season, you’ll find Target’s lowest prices of the year on items in stores and online.”
Prior to Black Friday, Target typically picks one weekend during November to schedule a weekend flash sale. Target will offer pricing that’s fairly similar to prices offered on Black Friday; mainly on electronics as well as kitchen housewares, home goods and toys.
We wouldn’t be shocked to see similar sales occur in October, either directly competing with Prime Day or staggered throughout late October as an attempt to kick off holiday shopping early.