Walmart wants you to pay $50 a month for a shopping by text service
Launching under the Jet brand, Walmart is trying out a personal shopper service that you text whenever you want to make a purchase rather than use an online site. Called JetBlack, the service costs $50-a-month for access.
When a subscriber texts the service, the personal shopper can reference the user’s frequently purchased items in order to figure out what to purchase. There’s also a short interview conducted with the user at the start, specifically to identify the user’s preferred brands.
In addition to ordering frequently purchased items, the personal shopper can offer up suggestions on that to order. The service can offer top 3 choices as well as limit choices by how much they want to spend.
In addition to texts, users can send a picture of an item to the personal shopper. This would be ideal if you are shopping at another retailer, but wanted to compare prices with the same (or similar) item in Walmart’s inventory.
When the product decision is approved, the purchase process is entirely completed by the personal shopper. Basically, the user doesn’t really have to do anything besides send text messages.
Walmart is likely targeting more affluent shoppers due to the price of the subscription service. The company has been testing the service on a small scale for the last 8 months. On average, users purchase more than 10 items per week via text messages.
At the moment, Walmart is only operating the service in New York City, but plans to expand out to more areas if demand exists. Anyone interested in the service can sign up on the JetBlack Waitlist here.