Best Buy launches $200-a-year subscription service in 60 stores

Looking for a way to rival Amazon’s popular Prime subscription model, Best Buy is launching a new membership service called Best Buy Beta. This service is going to provide access to exclusive sale pricing, zero shipping costs, and two year protection on some products.

It also includes a concierge service that will answer customer questions 24 hours a day, an extended return window (60-days), no restocking fees on returns and an additional 10% off on all subscriptions billed through Best Buy.

The Best Buy Beta service will be priced at $200 per year (or $180 if the customer has a Best Buy credit card). This new subscription service will replace Best Buy’s “Total Tech Support” membership, effectively adding additional features for roughly the same cost.

Best Buy Beta is already available at some locations in Iowa, Oklahoma and Pennsylvania. New locations coming by the end of April will be located in Minnesota, North Carolina and Tennessee. If the pilot of the service is successful, Best Buy could roll out nationwide to many of the 900+ nationwide locations within the next 12 months.

Exclusive sale pricing could be interesting if Best Buy cuts pricing beyond the online discount added with a free My Best Buy membership. It’s unclear if the additional discounts will be available on the BestBuy.com site though. It’s possible that Best Buy will limit the additional discounts to in-store purchases only, thus increasing foot traffic to retail locations.

At the time of publication, Amazon is currently charging $119-per-year for Amazon Prime service and rival retailer Walmart is charging $98-per-year for the company’s Walmart+ subscription service.

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