Amazon Prime Day is officially scheduled for Q2 2021, likely June.
On today’s Q1 earnings call, Amazon management confirmed that the company will shift the traditional Prime Day date from early July to an undetermined date during Q2 2021 (April through June). By moving away from July, Amazon avoids competing with the attention given to families traveling on summer vacations as well as the 2021 summer Olympics (which starts during late July).
Based on earlier rumors, it’s possible that Amazon will hold a second Prime Day during October 2021 in an attempt to replicate the success of 2020 Prime Day (pushed from July to October due to the COVID-19 pandemic). Of course, that may end up hurting Amazon if a second Prime Day ends up impacting sales during Black Friday in late November.
The official announcement of Prime Day’s exact date typically occurs within two weeks of the actual launch. Expect to see a press release during late May 2021 detailing the exact date and what items will be on sale. You can expect significant discounts on Amazon products such as Echo devices, Fire TV streaming sticks, tablets and Kindles.
Amazon has profited significantly during the COVID pandemic due to a shift from in-store shopping to online shopping. Amazon sales shot up 44% during Q1 2021 ($108.5 billion) and the total number of Amazon Prime subscribers crossed over 200 million. Prime is still priced at $119-per-year and recently turned 10 years old.