HBO is launching a cheaper, $10-a-month ad-supported plan for HBO Max in June
Targeting a June 2021 launch window, AT&T is working on a version of the HBO Max streaming video service that will be roughly 33% cheaper than the premium tier. While the current tier of HBO Max is priced at $15 per month, the new plan will be $10 each month and include advertisements within programming as well as the user interface.
Of course, there is a downside to the less expensive plan. It will not include access to the 2021 same-day release films which currently includes films like Godzilla vs. Kong and Mortal Kombat. Some of the more popular releases this year will include The Suicide Squad, Dune, and the fourth Matrix movie. Those movies are available for a 30-day window.
During early 2020, AT&T had mulled over a $5-a-month version of the service that restricted access to only HBO content. That was cancelled in favor of the more robust, $15-a-month service that includes access to DC content, Turner Classic Movies and Adult Swim programming.
The premium tier of HBO Max is definitely one of the more expensive streaming services at $15-a-month. Disney Plus recently went up from $7 to $8 per month, Netflix starts at $9 per month, Paramount Plus and Peacock Premium Plus costs $10 a month, and Hulu is $12 per month. Amazon Prime is $119 per year, roughly $10 per month, but also include a vast array of benefits beyond Prime Video access.