For decades, perhaps even centuries, comic-book fans have gathered around dimly-lit basements to discuss the unanswerable questions. For them, the standard ones like “What is the sound of one-hand clapping,” or “If a tree falls in the...

Movie trailer roll outs are perhaps among the most reflexive kind of advertisement campaigns, especially when the internet as a whole has taken ownership of a movie before a single production shot ever hit the web. Batman v Superman:...