Amazon plans summer clothing sale for June 22

Likely attempting to help clothing manufacturers get rid of additional inventory of summer clothing due to the closure of retail locations, the online retail giant has set a June 22 date for a “Fashion Summer Sale Event” that will last through the end of the month.

In a letter to retail participants, an Amazon spokesperson wrote “The Big Style Sale is slated to take place later this month and will include seasonally-relevant deals from both established and smaller fashion brands.” According to additional details, Amazon has asked sellers to submit deals on clothing that have a minimum discount of 30 percent off MSRP. Amazon made no indication if the sale would be restricted to Prime subscribers only.

It’s likely that this type of large sale wouldn’t even exist if Prime Day hadn’t been postponed from early July to September. Amazon is currently attempting to restock inventory for a mid-Fall Prime Day sale, basically allowing time for supply lines to return to normal as coronavirus issues have broken the supply chain. Amazon has had issues keeping non-essential items in stock as well as delivering items within a promised 2-day window.

Amazon’s previous push into fashion included the launch of the Echo Look during 2017, a camera that gave owners fashion advice using artificial intelligence. This device has been discontinued though. It will be remotely disabled on July 24, 2020 and owners can recycle the hardware for free here. Much of the functionality of the Echo Look can be found within the Amazon Shopping app, basically using a smartphone camera for getting fashion tips on style.

Amazon also launched Prime Wardrobe a few years ago, a service that lets Prime users try up to 8 clothing items for up at a 7-day trial period. Users can return anything that they don’t like using a free, prepaid label and will only be charged for what they keep. There’s also a $5-a-month personal shopper option that will send curated picks to you automatically to try out.

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