Kicking off six hours early on July 10, Amazon has officially set a date for the next Prime Day. Running for 30 hours between July 10 at 6 p.m. PT to July 11 at 11:59 p.m. PT, deals across many product categories will flow out every hour.

While Amazon hasn’t released a list of products that will be on sale yet (usually comes out a few days prior to Prime Day), expect to see a barrage of television deals, especially on 4K televisions. Amazon will promoting a deal on their own 4K television as well, the Element 4K Ultra HD Smart LED TV and includes built-in Fire TV tech.

In addition, Amazon will be rolling out deals prior to Prime Day, starting just after the July 4th holiday. Those days are themed and are as follows:

• July 5th: Voice Deals (Amazon Echo Deals)
• July 6th: Amazon Music
• July 7th: Prime Video
• July 8th: Everyday Essentials (Probably Prime Pantry)
• July 9th: Reading with Prime (Kindle Deals)

Amazon has also launched a few early deals for Prime members as well:

• 40% off your first 6 months of Audible: LINK
• Get an Overwatch Golden Loot Box on Twitch Prime: LINK
• Get 4 month of Prime Music Unlimited for 99 cents: LINK
• Deals on Prime Exclusive Phones: LINK
• 6-months of Kindle Unlimited for $45 (usually $60): LINK

Keep an eye on the Ben’s Bargains feed between the 5th and the 11th. We will be highlighting all the best deals all the way through Prime Day. You also may want to consider signing up for an Amazon credit card as well. The Chase card offers a 5% discount on all Amazon purchases as well as a bonus $70 gift card to start.

Here’s a promotion video from Amazon on the upcoming sale as well:

Amazon Prime Day is July 11, expect lots of 4K HDTV deals

While we are sure the majority of consumers are still reeling from the amazing 3% discount on shoehorns that exploded onto the online shopping scene during Amazon Prime Day 2015, the retail giant is prepping for another “blockbuster” day of sales on an unspecified date during summer 2016. Dare we dream? Could we see 4% off on shoehorns this year? Oh the insanity!

Detailed in a letter to Amazon sellers, all suggestions for Prime Day 2016 lightning deals were supposed to be submitted by May 4, 2016 and inventory for those deals, if selected, should have been submitted to Amazon by June 22, 2016. Stipulations for products include a minimum of a 3 star or higher rating, deal prices that are 20% lower than the average price on Amazon as well as a sale price that’s lower than anything set after January 1, 2016.

While all these stipulations sound great, the end result in 2015 was extremely negative on the consumer side. Amazon claimed victory with a big sales day, however consumers mercilessly mocked the sales on social media and Internet forums; specifically due to the poor product selection as well as limited discounts on lightning deals. We also found the deals to be extremely lacking, as detailed in our analysis of the Prime Day sales last year.

We wanted to celebrate this announcement by bringing you some of our favorite Amazon Prime Day 2015 memes before Prime Day 2016 kicks off with a sad whimper next month. Enjoy!

Best Amazon Prime Day Fail Memes

Get Ready! Another Mediocre Amazon Prime Day is Coming!