With such brands as Levi's, Liz Claiborne and Keds, department store JCPenney has offered classic, affordable style for more than 100 years. JCPenney deals extend to exclusive lines by design partners Nicole Miller, Ralph Lauren and (coming soon!) Martha Stewart Home. JCPenney's rewards program offering discounts and exclusives complements its "Every Day Prices" policy, saving customers up to 40% off regular prices every day, its Friday "Clearance" sales, and its new Price Match Guarantee.