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As advertised, Apple announced new iPhones, iPads and Apple Watches today. They rolled out 4 models of the iPhone 13, replacing last year's iPhone 12 lineup, with new colors, longer battery life and improved cameras with a new feature called "Cinematic mode" that allows users to change focus while recording video. The overall design is pretty much the same but with a smaller notch on the display. Some observers were less than thrilled.

The pricing stays the same as last year, so the 5.4" iPhone 13 mini starts at $699 and the 6.1" iPhone 13 starts at $799. The iPhone 13 Pro models start at $999 and go all the way up to $1599. Pre-orders for all 4 models start Friday, 9/17 and will be available on 9/24.

Some other announcements:

  • Apple Watch Series 7 from $399 (available later in the fall)
  • 6th Gen iPad mini 8.3" Tablet from $499 (pre-order now)
  • 9th Gen iPad 10.2" Tablet from $329 (pre-order now)
  • $699 retail: $699
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