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Final Update [7/28]: Tomorrow is your final chance to get the free upgrade!

Update #5 [7/1]: The last day to get the free upgrade is July 29th.

Update #4 [10/15]: Microsoft will be unveiling their new Windows 10 products tomorrow morning (including a rumored Surface Pad 4 to compete against the new iPad Pro).

Update #3: Windows 10 is now available! Here are the 9 most important upgrades, according to The Verge.

Update #2: Rumor has it Staples will be doing free offline updates for anyone who wants one.

Update: Launch date is 7/29! Reserve your free upgrade now.

Microsoft just announced today that not only will they be offering the new Windows 10 (set for a "summer" release), as a free update for current Windows 7, Windows 8.1 and Windows Phone 8.1 users, they will also be giving it to users currently running pirated copies of their software.

This article suggests this is a way to re-engage with the Chinese market, where an estimated three-fourths of all installed software is pirated.
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dave_c
Ben's cred: 5862
Posted 03/20/2015 at 12:40 PM PT
Posted 03/20/2015 at 12:40 PM PT
^ It's an investment for them to increase the user base familiar with their Win10 GUI in an effort to make them more comfortable with purchasing mobile devices running some form of Windows.
dave_c
Ben's cred: 5862
Posted 03/20/2015 at 05:11 PM PT
Posted 03/20/2015 at 05:11 PM PT
Giving it to users currently running pirated copies has since been clarified by MS as being poorly worded or interpreted.

Win10 will do an in place upgrade to a pirated (aka non-genuine) installation of Win7 or 8, but will not be genuine itself including the same, or possibly even more issues faced by non-genuine Win7 and 8 users.
Little_devil
Ben's cred: 29
Posted 07/22/2015 at 10:20 AM PT
Posted 07/22/2015 at 10:20 AM PT
95 - Fail

98 - hit

Vista - Fail

7 - hit

8 -Fail

10 - Trend says, it will be a hit.



You for got windows ME and XP....never forget.
cjw3cma
Ben's cred: 29
Posted 07/22/2015 at 10:33 AM PT
Posted 07/22/2015 at 10:33 AM PT
Humorous that some people can only "understand" that Windows 10 is free for a year means that they will have to pay every year thereafter. Biggest problem with our society = limited understand / knowledge and a growing inability to rationally think. The downside of our electronic frontier.


You have 1 year to claim your free upgrade. If you choose not to upgrade within the 1 year period you will have to buy the software. That is what it means. This has never been explained to be a subscription.

The reason they would like for you to upgrade is that it reduces the number of OS's they must support to hopefully 1. This reduces their staffing requirements and streamlines troubleshooting. They are also planning to roll out an "APP" store for this new pool of users to buy "APPS."

Their announced plan is to just keep upgrading Windows 10 as a long term operating system without ever doing the whole new windows thing again. They are taking this from the phone industry that has been the same for a very long time, but updated regularly.

Developing a new windows takes time and costs a lot of money. In the case of some of their failures - they never got that money back and it ended up costing them market share.
Shmeagle
Ben's cred: 1788
Posted 07/22/2015 at 11:22 AM PT
Posted 07/22/2015 at 11:22 AM PT
I guess I was mistaken with my initial comment. I just couldn't see MS giving an OS away for nothing, but that seems to be exactly what they are doing for 2 reasons. One is engaging pirated users (as indicated above) and two to get rid of the older versions out there as quickly as possible to reduce maintenance costs. Kudos to MS
dabomb
Ben's cred: 48
Posted 07/22/2015 at 12:53 PM PT
Posted 07/22/2015 at 12:53 PM PT
Figured I just had to jump in on this one too :D....

I think Microsoft is going the route of Apple, where everything has to be fed through the App Store. This will ensure MS generates revenue from application sales, which will in turn be more profitable to MS as they will not need to generate revenue from the sale of Windows, only from the paid applications purchased through the store for Windows.

Anyone??
ED209
Ben's cred: 28
Posted 07/22/2015 at 01:05 PM PT
Posted 07/22/2015 at 01:05 PM PT
Windows 10 free wheres Steve Ballmer when you need him?
charon
Ben's cred: 27
Posted 07/22/2015 at 02:58 PM PT
Posted 07/22/2015 at 02:58 PM PT
Can I give up vista for it, I have a laptop thats been sitting in the attack for a while now.
carlson03
Ben's cred: 17
Posted 07/22/2015 at 03:59 PM PT
Posted 07/22/2015 at 03:59 PM PT
People don't like change, I use 8.1 on occasion and have no issues with it...people can't get XP out of their mind81 I think runs great, 10 preview I have running runs even better btw...

I have 8,1 Pro on one of my machines (with Classic Shell). Works great. Will stay with my Windows 7 Pro on my other hardware for awhile to see how Windows 10 performs.
Goob
Ben's cred: 375
Posted 07/22/2015 at 04:00 PM PT
Posted 07/22/2015 at 04:00 PM PT
Sadly Windows 10 is dropping Windows Media Center in every form so none of my PC's will be updating to 10.
JediKnight
Ben's cred: 206
Posted 07/22/2015 at 04:26 PM PT
Posted 07/22/2015 at 04:26 PM PT
I'll stick with MS DOS.


I'll stick with CP/M.
st0mp
Ben's cred: 8
Posted 07/22/2015 at 04:53 PM PT
Posted 07/22/2015 at 04:53 PM PT
I will say its nice that they will allow for a clean install of widows 10 from my windows 7 But free is not the cost here 10 comes with a price and that price is privacy. But its a nice tool if used right but we all know it will not always be used in the right.....
dave_c
Ben's cred: 5862
Posted 07/22/2015 at 06:19 PM PT
Posted 07/22/2015 at 06:19 PM PT
What this is really about is converting billions of devices into a stealthy bitcoin miner botnet integrated at OS level. It's brilliant. You will mine bitcoins for them and you will like it.
ocdbuyer
Ben's cred: -9
Posted 07/22/2015 at 07:41 PM PT
Posted 07/22/2015 at 07:41 PM PT
I just upgraded to Ubuntu 15.04
fxp
Ben's cred: 249
Posted 07/23/2015 at 09:28 AM PT
Posted 07/23/2015 at 09:28 AM PT
Per Microsoft:

Yes, free! This upgrade offer is for a full version of Windows 10, not a trial. 3GB download required; standard data rates apply. To take advantage of this free offer, you must upgrade to Windows 10 within one year of availability. Once you upgrade, you have Windows 10 for free on that device.


From the above sounds like a good deal. I understand they are hoping to kill off old pirated copies of their earlier OS and then get them to upgrade down the road. Sort of clear the decks especially in China and Asia where its all pirated.
Tomcb
Ben's cred: 0
Posted 07/23/2015 at 07:41 PM PT
Posted 07/23/2015 at 07:41 PM PT
"they will also be giving it to users currently running pirated copies of their software."

NOT SO ! . . the latest build is asking for your key from 7 or 8 otherwise its crippled
dave_c
Ben's cred: 5862
Posted 07/24/2015 at 03:33 AM PT
Posted 07/24/2015 at 03:33 AM PT
It was always the case that pirates weren't getting a free upgrade. It may install but it's not "legit" and subject to revocation just like the prior pirated install.
myc0p
Ben's cred: 165
Posted 07/24/2015 at 01:04 PM PT
Shmeagle
Ben's cred: 37
Posted 07/24/2015 at 01:42 PM PT
Posted 07/24/2015 at 01:42 PM PT
So I give up the 7 or 8.1 that I have already gotten by whatever means and upgrade to Windows 10, deal with all the incompatibility issues, drivers, etc, so I can find out next year how much Microsoft wants to charge me?

Read carefully. You're getting FREE upgrade within a year, not FREE use for a year. If you upgrade within first year it's yours forever...
boblink
Ben's cred: 1
Posted 07/24/2015 at 01:52 PM PT
Posted 07/24/2015 at 01:52 PM PT
Hi, I have three W7 systems that I upgraded to W8.1 and was able to reserve W10 on 2 of them but I am unable to do so on my Lenovo W7 Laptop (that is running W8.1). I don't see the Windows icon on the taskbar, which appeared on the 2 other systems that happened to be HP and Dell Desktops, although I updated the Lenovo Laptop so that no more updates appear when I click on Windows Update which I did on the other 2 systems before "seeing" the Windows10 icon. I realize that W10 will be available in less than a week but would like to have MS beginning loading W10 on my system (as it appears it is doing on the other 2 systems being that they advise me that they need to reboot almost everyday) and would appreciate if someone could steer me in the right direction instead of just waiting for July 29?
Thanks
Bob