Actually, in addition to the price discounts, you get 2% back if you're a Costco Executive member, and you get 2% back on your Costco purchase with your Citi Costco VISA card. In the case of the (originally priced) $200 itunes card, you'd get $3.30 and another $3.30 back, so its actually a steal for $158.40
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Thank you!