I generally feel that these sales are pretty worthless. They really work the impulse buys, but if you compare the before sale/after sale price the savings, if any, aren't very noteworthy.
Dunno why this is considered "sizzling"... As some have pointed out, has really gone down hill with their sales over the years especially their Black Friday and Prime Day disappointments. And their whole Lightning Deals system is just frustrating to say the least.
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Thank you!