Amazon has the 3-Pack Kellogg's Cracklin' Oat Bran Cereal (16.5oz Boxes) for $16 - $3.90 off coupon (check "Save an extra" box, eligible on first S&S order for this product)  - 5% off with Subscribe & Save (can cancel at any time) = $11 with free shipping on $25+ or with Prime. Roughly $3.73 per box vs. $4.98 at Walmart.