In light of today’s upcoming announcement of the new Microsoft Xbox 720 Xbox One, we’re taking a look back at the various Limited Editions of the Xbox 360, which originally debuted way, way back in 2005. Five years later, the Xbox 360 got a revamped design, known as the “S” or Slim model, which was glossier and 17% smaller. Microsoft has produced over 40 custom variations of the Xbox 360 (Original and Slim), known as Limited Editions.

In addition to the console with a custom paint job, Xbox 360 Limited Edition versions have typically included a custom controller or controllers and a game tie-in.

Some Limited Edition consoles have seen widespread release, while others have seen very limited production runs, such as The Simpsons Movie edition, of which only 100 were produced. As a result, some of these unique consoles have become hard to find and are collector’s items.

Before we take a look at 10 of the many Limited Edition releases of the Xbox 360 (both original and slim models), here’s the 2005 vanilla version:

Resident Evil 5 Red Limited Edition (2009, Original)

 The Simpsons Movie Limited Edition (2007, Original)

Gears of War 3 Limited Edition (2011, Slim)

Call of Duty: Modern Warfare 3 Limited Edition (2011, Slim)

Star Wars Limited Edition (2012, Slim)

Halo Reach Limited Edition (2010, Slim)

Halo 4 Limited Edition (2012, Slim)

Xbox Live 10th Anniversary Limited Edition (2012, Slim) 

 Halo 3 Limited Edition (2007, Original)

Watchmen Limited Editions (2009, Original)

Xbox 360 Limited Editions: There and Back Again

Video game sales accounted for nearly $15 billion in the U.S. last year. In 2012, the U.S. box office sold about $11 billion worth of tickets, the home video industry made about $18 billion and the publishing and music industry each brought in $7 billion.

Four decades of mainstream gaming have turned the video game industry into a major player in the entertainment business. With last year’s release of Nintendo’s next-gen console Wii U, the February announcement of this fall’s Sony PlayStation 4 and the expected unveiling of Microsoft’s “Xbox 720” this coming Tuesday, May 21st, the video game industry is ready to take another leap into cultural dominance.

Let’s take a look back at some of the most popular home video game consoles of the past 35+ years, starting with one of the most famous and beloved consoles of any generation, the Atari 2600.

1977: Atari 2600

Not the first video game console—the 1972 Magnavox Odyssey was the first—but the Atari 2600 was certainly the one that started the modern age of video games.

1978: Magnavox Odyssey 2

The successor to the original video game console had no third-party games but still sold over a million consoles.

1979: Mattel Intellivision

It never could get out of the shadows of the Atari 2600, but with unique add-ons like Intellivoice, the speech synthesizer, the Intellivision still has many fans to this day.

1982: ColecoVision

It had better graphics than the Atari 2600 and Intellivision, and it included the arcade smash Donkey Kong. But there was also a depressing Smurfs game.

1982: Atari 5200

The inevitable sequel to the legendary 2600, the 5200 would eventually fall victim to the video game crash of 1983, but had an analog joystick with a numeric keypad and pause button.

1982: Intellivision II

Yeah… sneaky name since it was the same exact thing as the Intellivision, only smaller.

What’s Next? Video Game Consoles Through the Years