Our favorite Swedish furniture retailer is running an interesting promotion, the chance to spend the night in an IKEA! The IKEA Swede Dreams Sleepover sweepstakes started today and will run through end of day on February 23.

If you end up winning, you will be able to bring a friend to a sleepover in an IKEA located in either Brooklyn, NY or Costa Mesa, CA. A total of 20 winners per location will be chosen and the sweeps is open to any resident in the United States.

Unfortunately, the downside is that you will have to pay for your own travel to and from the event, thus anyone living close to the two locations will have cheaper travel costs. Each winner will also receive an IKEA “Swag bag” for attending.

To enter, you also have to be a member of the IKEA Family; a free service that offers members discounted prices as well as special workshops. You can read up on the official rules for the sweeps here and enter here.

If you live too far away to these two locations, IKEA is throwing a nationwide event later this month. On February 22, IKEA is throwing the After Dark Sleep Festival between 3 pm and 9 pm, an event dedicated to improving sleep. And there’s free food (maybe some meatballs!).

Want to spend the night sleeping in an IKEA? Here’s your chance.

IKEA may be getting a little too creative with their marketing. The furniture retailer has launched a new ad campaign that prints a pregnancy test on a page of a magazine ad. Basically, women can pee on an advertisement of a baby crib to see if they are pregnant.

If positive, a hidden discount appears on the page, thus reducing the price of the crib for the newly expectant mother. The price on the company’s Sundvik crib is essentially cut in half.

The ad is first appearing in Amelia magazine, a Swedish publication for women. If successful, it’s possible that IKEA could partner with a U.S. magazine to try the same promotion, assuming the creation of the pages with test strips isn’t cost-prohibitive.

Of course, the pee-soaked magazine page will have to be presented to an IKEA employee to get the discount; hopefully the company provides sanitary gloves.

Hilariously, this isn’t the first time a company has attempted an advertising promotion related to urine. During 2001, Animal Planet placed urine-scented advertisements on lamposts in order to attract dogs. When a dog owner stopped to let their pooch smell the lamppost, they would be exposed to a larger ad at the top of the lamppost promoting the network.

Want a discount on a baby crib? Just pee on this magazine