That back-to-school time of the year has always been bittersweet. You’re cooped up indoors most of the day, but the days are still long and leave plenty of time to play. You say goodbye to all your new summer friends, but all your old buddies or girlfriends are back in town. Waking up early is such a pain, but new seasons of TV shows and morning cartoons begin again.

Whether you’re or 16 or 61, here are a few ads you might remember and a lot you probably wont.

10 Vintage Back-To-School Advertisements