Celebrating a Golden Globe win for Amazon’s Mozart in the Jungle, the retailer is discounting Amazon Prime to $73 this weekend. The sale will begin at 9 p.m. PT / 12 a.m. ET on Friday and continuing through 11:59 local time on Sunday night.

In addition, anyone that simply wants to stream Mozart in the Jungle over the weekend can do so for free. The comedic drama is set in New York City and focuses on the classical music scene. It won two Golden Globes over the weekend including best musical or comedy series. The lead actor in the series also won the same award for his performance.

This is a similar promotion to Amazon’s sale of Prime at a $67 price when Transparent won Emmy awards last year. Be aware that the promotion is limited to new Amazon Prime subscribers only. Amazon disables the ability to purchase a gift promotion at that rate, a function that users previously used to gift subscriptions to themselves at a discount.

You can find more details about the promotion here. If you are interested in reading about Amazon Prime’s value at $99-per-year, check out our breakdown.

Want Amazon Prime for $73? Existing subscribers are out of luck