Kicking off six hours early on July 10, Amazon has officially set a date for the next Prime Day. Running for 30 hours between July 10 at 6 p.m. PT to July 11 at 11:59 p.m. PT, deals across many product categories will flow out every hour.

While Amazon hasn’t released a list of products that will be on sale yet (usually comes out a few days prior to Prime Day), expect to see a barrage of television deals, especially on 4K televisions. Amazon will promoting a deal on their own 4K television as well, the Element 4K Ultra HD Smart LED TV and includes built-in Fire TV tech.

In addition, Amazon will be rolling out deals prior to Prime Day, starting just after the July 4th holiday. Those days are themed and are as follows:

• July 5th: Voice Deals (Amazon Echo Deals)
• July 6th: Amazon Music
• July 7th: Prime Video
• July 8th: Everyday Essentials (Probably Prime Pantry)
• July 9th: Reading with Prime (Kindle Deals)

Amazon has also launched a few early deals for Prime members as well:

• 40% off your first 6 months of Audible: LINK
• Get an Overwatch Golden Loot Box on Twitch Prime: LINK
• Get 4 month of Prime Music Unlimited for 99 cents: LINK
• Deals on Prime Exclusive Phones: LINK
• 6-months of Kindle Unlimited for $45 (usually $60): LINK

Keep an eye on the Ben’s Bargains feed between the 5th and the 11th. We will be highlighting all the best deals all the way through Prime Day. You also may want to consider signing up for an Amazon credit card as well. The Chase card offers a 5% discount on all Amazon purchases as well as a bonus $70 gift card to start.

Here’s a promotion video from Amazon on the upcoming sale as well:

Amazon Prime Day is July 11, expect lots of 4K HDTV deals