{"id":31287,"date":"2018-01-10T09:18:49","date_gmt":"2018-01-10T17:18:49","guid":{"rendered":"https:\/\/bensbargains.com\/thecheckout\/?p=31287"},"modified":"2018-01-10T09:18:49","modified_gmt":"2018-01-10T17:18:49","slug":"want-discount-baby-crib-just-pee-magazine","status":"publish","type":"post","link":"https:\/\/bensbargains.com\/thecheckout\/bens-bytes\/want-discount-baby-crib-just-pee-magazine\/","title":{"rendered":"Want a discount on a baby crib? Just pee on this magazine"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><a href=\"https:\/\/bensbargains.com\/thecheckout\/wp-content\/uploads\/2018\/01\/crib-ad.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-31294\" src=\"https:\/\/bensbargains.com\/thecheckout\/wp-content\/uploads\/2018\/01\/crib-ad.jpg\" loading=\"lazy\" alt=\"crib-ad\" width=\"843\" height=\"506\" srcset=\"https:\/\/bensbargains.com\/thecheckout\/wp-content\/uploads\/2018\/01\/crib-ad.jpg 843w, https:\/\/bensbargains.com\/thecheckout\/wp-content\/uploads\/2018\/01\/crib-ad-300x180.jpg 300w, https:\/\/bensbargains.com\/thecheckout\/wp-content\/uploads\/2018\/01\/crib-ad-768x461.jpg 768w\" sizes=\"auto, (max-width: 843px) 100vw, 843px\" \/><\/a><\/p>\n<p>IKEA may be getting a little too creative with their marketing. The furniture retailer has launched a new ad campaign that prints a pregnancy test on a page of a magazine ad. Basically, women can pee on an advertisement of a baby crib to see if they are pregnant.<\/p>\n<p>If positive, a hidden discount appears on the page, thus reducing the price of the crib for the newly expectant mother. The price on the company&#8217;s Sundvik crib is essentially cut in half.<\/p>\n<p>The ad is first appearing in\u00a0<em>Amelia<\/em>\u00a0magazine, a Swedish publication for women. If successful, it&#8217;s possible that IKEA could partner with a U.S. magazine to try the same promotion, assuming the creation of the pages with test strips isn&#8217;t cost-prohibitive.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/250248401?color=f1f0ed&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Of course, the pee-soaked magazine page will have to be presented to an IKEA employee to get the discount; hopefully the company provides sanitary gloves.<\/p>\n<p>Hilariously, this isn&#8217;t the first time a company has attempted an advertising promotion related to urine. During 2001, Animal Planet <a href=\"https:\/\/www.theguardian.com\/media\/2001\/may\/31\/advertising\">placed urine-scented advertisements<\/a> on lamposts in order to attract dogs. When a dog owner stopped to let their pooch smell the lamppost, they would be exposed to a larger ad at the top of the lamppost promoting the network.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IKEA may be getting a little too creative with their marketing. The furniture retailer has launched a new ad campaign that prints a pregnancy test on a page of a magazine ad. Basically, women can pee on an advertisement of a baby crib to see if they are pregnant. If positive, a hidden discount appears [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1976,1975,1977,1978,1979],"class_list":["post-31287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bens-bytes","tag-crib","tag-ikea","tag-marketing","tag-pee","tag-urine"],"_links":{"self":[{"href":"https:\/\/bensbargains.com\/thecheckout\/wp-json\/wp\/v2\/posts\/31287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bensbargains.com\/thecheckout\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bensbargains.com\/thecheckout\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bensbargains.com\/thecheckout\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bensbargains.com\/thecheckout\/wp-json\/wp\/v2\/comments?post=31287"}],"version-history":[{"count":10,"href":"https:\/\/bensbargains.com\/thecheckout\/wp-json\/wp\/v2\/posts\/31287\/revisions"}],"predecessor-version":[{"id":31298,"href":"https:\/\/bensbargains.com\/thecheckout\/wp-json\/wp\/v2\/posts\/31287\/revisions\/31298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bensbargains.com\/thecheckout\/wp-json\/wp\/v2\/media\/31294"}],"wp:attachment":[{"href":"https:\/\/bensbargains.com\/thecheckout\/wp-json\/wp\/v2\/media?parent=31287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bensbargains.com\/thecheckout\/wp-json\/wp\/v2\/categories?post=31287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bensbargains.com\/thecheckout\/wp-json\/wp\/v2\/tags?post=31287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}