Roku is leading the pack again in terms of value. Announced today, the new Roku Premiere brings 4K streaming to your HDTV for just under $40.

The Roku Premiere supports HDR10 for HDR streaming (doesn’t include Dolby Vision support) and is equipped with a quad-core processor.

It’s capable of 802.11n Wi-Fi as well (supports WEP, WPA, and WPA2). It also supports Dolby Audio and DTS pass through via HDMI.

There are a couple downsides. If you like searching via voice using the remote control, the Premiere doesn’t support that. You have to upgrade to the Premiere+ at $50 (Walmart Exclusive).

If you want 802.11ac dual-band MIMO support, you have to upgrade to the Streaming Stick (also $50). If you want an Ethernet port, you need the Roku Ultra at $100.

However, the Premiere opens up a hefty gap between competitors like Amazon and Google. Amazon’s cheapest 4K capable Fire TV streamer is $70 (although it often goes on sale at $40) and Google’s cheapest model is the ChromeCast Ultra at $69.

Expect to see sale prices on the Premiere at the $30 to $35 level. The Premiere+ may drop to $40 around Black Friday as well. You can watch the announcement video below:

Shut Up and Take My Money: Roku Premiere (4K)