Starting on February 7, Amazon is removing all advertisements that appear on the lock screen of smartphones in their discounted Prime Exclusive section. A software update will roll out to remove all ads from existing devices and newly purchased devices will simply ship without any of the ad software installed.

This is the first time that customers that purchased these phones will be able to change their lock screen wallpaper. This program launched a couple of years ago after Amazon was successful selling Kindles that included lock screen ads. It’s grown over the years, expanding to multiple smartphone brands including LG, Moto and Nokia.

Amazon is making this shift in order to keep up with technology on newer phones, specifically facial recognition and fingerprint scanning when unlocking phones. This will come at a small cost to the consumer though. Amazon will be raising prices on all Prime Exclusive models by $20 in order to compensate the loss of ads.

Customers still won’t be able to erase Amazon installed apps either such as Prime Music or Prime Video, even if you cancel your Prime subscription. However, the significant discounts on the phones should make up for the apps taking up space on the phone. You can find the full assortment of Prime Exclusive smartphones here.

Amazon pulls all lock screen ads from Prime Exclusive smartphones

Looking for the best smartwatches to give as gifts this holiday season? We’ve collected our top favorites this year, the majority of which have nothing to do with that popular fruit company in Cupertino. Check out our picks below:

Huawei Watch

Gaining a 4.5 out of 5 star review rating on Amazon, the Huawei Watch has quickly become one of the more popular smartwatches on the market due to high-end design. The watch offers a 1.4″ full circle AMOLED display (42 millimeter) as well as a quad-core 1.2GHz processor, 4GB of storage and roughly two days of battery life.

• Compatibility: Android and iOS
• MSRP: $299
• Best Recent Price: $200 (refurb)

Check Price on Amazon

Samsung Gear S2 Smartwatch

Stepping up with a beautiful display at 360 by 360 resolution, the Samsung Gear S2 smartwatch is Samsung direct response to the Apple Watch. The stylish watch includes a 1GHz processor, 512MB of RAM and 4GB of storage. In addition to providing notifications from your Android smartphone, it also include a built-in fitness tracker. The watch will offer a 3-day battery life.

• Compatibility: Android Only (for now)
• MSRP: $299 to $349
• Last-Gen Alternative: Samsung Galaxy Gear S for $150

Check Price on Amazon

Pebble Time Steel Smartwatch

Rolling out the company’s first color display on a smartwatch, the Pebble Time Steel is a platform agnostic smartwatch that’s roughly the same size as the 42mm Apple Watch. While the display is notably more muted and less advanced than other smartwatches, the advantage to that display is a 10-day battery life. Also, the screen always stays on, compared to other smartwatches that require user interaction all the time.

• Compatibility: Android and iOS
• MSRP: $249
• Last-Gen Alternative: Original Pebble Steel at $100

Check Price on Amazon

LG Watch Urbane Smartwatch

Offering up a gorgeous design in both gold and silver, the Urbane from LG is another style-oriented design that’s meant to tackle the Apple Watch head on. It’s one of the first Android watches to offer compatibility with iPhones and is outfitted with a speedy quad core 1.2GHz processor, 512MB of RAM and 4GB of storage.

• Compatibility: Android and iOS
• MSRP: $349 / Ben’s Best Price: $204
• Last-Gen Alternative: LG G Smartwatch R for $140

Check Price on Amazon

Moto 360 Smartwatch (2015 revision)

Available in a 42mm and 46mm version, the Moto 360 revision for 2015 sports a speedy 1.2 GHz quad-core processor, 512MB of RAM, 4GB of storage and an on-board GPU. Features include on a heart rate sensor on the back of the smartwatch as well as an ambient light sensor, which auto-adjusts the display brightness depending on light in the area. Battery life rated between 1.5 to 2 days, depending on model.

• Compatibility: Android (and iOS soon)
• MSRP: $299
• Last-Gen Alternative: Original Moto 360 for $115

Check Price on Amazon

ASUS ZenWatch 2 Smartwatch

Easily mistaken for an Apple Watch, the ASUS ZenWatch 2 is a stylish follow-up to the original ZenWatch. Complete with a snappy 1.2GHz processor, 512MB of RAM and 4GB of storage, the ZenWatch 2 is available as a 1.63-inch version with a 400mAh battery pack (3-days) and a smaller 1.45-inch version with a 300mAh battery pack (2-days). Also, the price is amazing, basically half the MSRP of most competitors.

• Compatibility: Android Only
• MSRP: $149
• Last-Gen Alternative: ASUS ZenWatch for $130

Check Price on Best Buy

Apple Watch Series 7

Rounding out the bottom of our list specifically due to the exorbitant price, the Apple Watch 7 is only compatible with iOS. Reviewers love the design of the product, but battery life is still short at roughly 18 hours. It includes activity tracking as well as GPS, NFC and a heart rate monitor.

• Compatibility: iOS Only
• MSRP: $399 to $1,759
• Cheaper Alternative:

Check Price on Apple

2016 Tech Gift Guide: Best Smartwatches