In case you are one of the 17 million Netflix accounts that has been grandfathered in at the $8-per-month price for the last two years, the streaming video company will be raising your rate next month to $10-per-month. Back in May 2014, Netflix announced the $10-per-month plan for all new subscribers, but allowed their existing customers to keep the $8-per-month price for two additional years.

It’s likely that the majority of Netflix’s grandfathered users have simply forgotten about the price hike. A recent JP Morgan study found that roughly 80 percent of those users were unaware that the price of Netflix would be rising.

Of course, this will result is a large revenue spike for Netflix. Even if 20 percent of those 17 million customers cancelled due to the price hike, Netflix stands to bring in an additional $325 million each year, assuming all remaining subscribers stick with the service.

Even with the price hike, Netflix is still a bargain to the end consumer. Netflix costs roughly 9 cents per hour of entertainment as opposed to traditional premium television services which clock in around 30 cents per hour of television.

Comparatively, Hulu is still priced at $8-per-month ($12-per-month if you don’t want commercials) and Amazon Instant Video on Prime averages about $8.25-per-month at Prime’s $99-per-year fee (and that doesn’t even factor in all other Prime perks).

Price Hike Alert: Netflix jumps to $10-per-month for everyone in May