Announced this week in a blog post, Google is automatically upgrading past TV or movie purchases to Ultra HD quality (when the 4K option is available). This includes all SD & HD purchases made on Google Play.

To find these upgraded titles, open the Google Play Movies & TV app to search for content that has been upgraded. Those titles will include a 4K quality badge.

To stream in 4K, you will need a minimum of 15 megabits per second Internet download speed and compatible hardware like a Chromecast Ultra or a 4K television with the Google Play app built into the interface.

In addition to the free upgrades, Google has also announced they will no longer be charging a premium for 4K titles. 1080p titles will be sold at an identical price.

Google Play frequently runs sales on full price titles as well as offers discounts on rentals or content for free during promotional periods. You can find all the deals on Google Play on our feed here: LINK

Freebie Alert: Google upgrades your movie purchases to 4K