Ads make magazines profitable and ad revenue depends on circulation numbers. The publishers probably get nothing of the $12. They just want to lock in subscribers for 4 years. I've got cheap subscriptions to a few of the car magazines, but if I even bother opening the mags I barely get through a couple of articles. I just get fed up seeing more pages dedicated to ads than cars.
Comments & Reviews (5)
Motor Tend has become a far better car mag. Not the lowest price, either.
Thank you!