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Today, Apple announced new Macs with the long-anticipated Apple Silicon M1 SoC (System on Chip), marking the end of the 15-year Intel era. The M1 is similar to the ARM-based A14 Bionic chip found in the new iPad Air and iPhone 12.

macOS also got one of its biggest updates in years. Known as "Big Sur," macOS 11.0 will launch on Thursday, 11/12, and will bring speed improvements, app redesigns, iOS app crossover and privacy features.

The first 3 Macs that will use the new M1 chip are a fanless 13" MacBook Air (from $999), 13" MacBook Pro (from $1299) and, yes, a new Mac Mini (from $699). The M1 chip has an 8-core CPU and 8-core GPU (7-core GPU on the entry-level MBA).

All 3 new Mac releases are available for purchase today (shipping next week).

$0 $15
Now available. Apple has a 30-day free trial of the new Apple One subscription service which bundles Apple Music, Apple TV+, Apple Arcade and iCloud. After the trial period, it's $14.95 / mo. for individuals and $19.95 / mo. for families.

Note: if you have subscribed to any of the individual services in the past, you will not be eligible for a free trial for that particular service.
$0 retail: $15
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$699 $699
Apple made its highly anticipated iPhone 12 announcements today. They rolled out four models, starting with the 5.4" iPhone 12 mini for $699 (pre-orders on 11/6 at 5AM PT). It will be available in five aluminum finishes: blue, green, black, white, and (PRODUCT)RED. New iPhone purchases will also come with 3 months of Apple Arcade.

The 6.1" iPhone 12 is the update of last year's iPhone 11 and starts at $799 ($100 more than the initial pricing of the iPhone 11). Pre-orders start this Friday, 10/16 at 5AM PT.

The 6.1" iPhone 12 Pro starts at $999 (pre-orders on 10/16 at 5AM PT) and the 6.7" iPhone 12 Pro Max from $1099 (pre-orders on 11/13 at 5AM PT).

Some other announcements:

  • Apple HomePod mini for $99 (pre-orders on 11/6)
  • Beats Flex Wireless Earphones for $50 (available now)
  • $699 retail: $699
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