Bought the 2017 version of this TV and it's definitely worth the price. Just not sure about the whole AI color management or perhaps it's just HDR, but it seems it essentially decides how to code the color scheme for you, no matter how you set the colors yourself. The result: You're very happy with one type of broadcast or video and not so happy with another. World Cup soccer looks great right now. Watching HDR 4K content on and Netflix can have some weird effects. Overall I'm very happy with the set, just not yet quite sure how to make it more even across many contents.
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Thank you!