Revealed!! Battle of the Shopping Search Engines

By on May 6, 2013
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If you’re a regular online shopper, you may have noticed Microsoft’s commercial promoting the Bing shopping search engine over Google Shopping. In it, a couple discuss how “Google sells its shopping results, so while they look like honest search results, they’re really paid ads” and “you’re not even sure what stores they’ve left out.”

While it’s true that Google Shopping (formerly Google Product Search) transitioned from a free model to a paid model in 2012, that move only puts it in the majority of price comparison sites.

So does Bing really provide a better shopping search experience? I’m going to take a look at five popular shopping search engines, including Google and Bing, and see how they stack up. Three of the sites are “paid,” meaning they only accept paid (sponsored) listings, and two of the sites are “free,” meaning they accept a mix of paid and free submissions.


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About Joe Warner

I'm the senior editor of The CheckOut. I am an aficionado of shiny gadgets and classic Hollywood movies and can also tell you the names of the late '80s Swedish Davis Cup team members.


  1. Jabba's Ex

    May 7, 2013 at 9:02 am

    Joe, thank you for the review of shopping comparison sites. I totally agree with your conclusion that we still must look at multiple sources to find the best price. With that conclusion in mind (and me being the Ghetto Dog that I am) I must say that, as good as Ben’s is and despite the special place it holds in my heart, I frequent two other deal sites in addition to Ben’s.

    Go Ben’s!

    • Joe Warner

      May 7, 2013 at 10:59 am

      @ Jabba’s Ex: Thanks for the feedback and sticking around with Ben’s through all these years!

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