Update #2: It's liiiveeeee!

Update: Here's a preview of the deals that are starting tonight! Standouts include the Amazon Echo for $90 (50% off), and the new Element 55" 4K Ultra HD Smart LED TV (Amazon Fire Edition) for $400Check out our shopping guide!

Starts 7/10 at 6PM PT. Amazon just came out with details for this year's Prime Day event. This year, deals will begin at 6PM PT and run for a full 30 hours (new deals every 5 minutes). Their Insider Guide has some tips for making sure you don't miss out on the deals you want to score; also checkout our blog for more info.

Last year's sale was a huge improvement over their first attempt in 2015. Hopefully they make it even better this year!


Sign up for a free 30-day Prime trial now so you'll have access to the sale in a couple weeks!

Comments & Reviews (30)

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ibdman
Ben's cred: 88
Posted 07/01/2017 at 09:07 AM PT
Posted 07/01/2017 at 09:07 AM PT
Marsha Marsha Marsha
Amazon
Amazon
Amazon
benk210
Ben's cred: -1
Posted 07/01/2017 at 03:35 PM PT
Posted 07/01/2017 at 03:35 PM PT
Meh
fernando.fernandez.56
Ben's cred: -2
Posted 07/09/2017 at 11:44 PM PT
Posted 07/09/2017 at 11:44 PM PT
6pm pst? That's kinda weird
fionka_
Ben's cred: 0
Posted 07/10/2017 at 10:00 AM PT
Posted 07/10/2017 at 10:00 AM PT
Amazon
at it again
Shmeagle
Ben's cred: 1788
Posted 07/10/2017 at 11:57 AM PT
Posted 07/10/2017 at 11:57 AM PT
Bens Shopping Guide doesn't come up.

Dreaded 404 error.
Shmeagle
Ben's cred: 1788
Posted 07/10/2017 at 11:58 AM PT
Posted 07/10/2017 at 11:58 AM PT
6pm pst? That's kinda weird


It's not 6 is a Prime number
6pm pst? That's kinda weird

It's not 6 is a Prime number"/>
prsapphyre
Ben's cred: 20
Posted 07/10/2017 at 12:58 PM PT
Posted 07/10/2017 at 12:58 PM PT
Bens Shopping Guide doesn't come up.

Dreaded 404 error.


their frame is broken. you'll see all content at a small sliver at the top.
Bens Shopping Guide doesn't come up.

Dreaded 404 error.

their frame is broken. you'll see all content at a small sliver at the top."/>
ironbadge
Ben's cred: 497
Posted 07/10/2017 at 02:16 PM PT
Posted 07/10/2017 at 02:16 PM PT
It is weird. Which is fine.
Patches
Ben's cred: 32
Posted 07/10/2017 at 07:04 PM PT
Posted 07/10/2017 at 07:04 PM PT
Can't find the tvs except for the fire tv. Looked thru all electronics & techies till my eyes fell out. Any suggestions? Other than that, I am not that impressed.
Kobicalvert
Ben's cred: 4
Posted 07/10/2017 at 09:30 PM PT
Posted 07/10/2017 at 09:30 PM PT
After comparing a few of the prime deals against https://bensbargains.com (amazons pricetracker) it seems the sales don't reflect true price drops. Anyone else notice the same thing?
suednim
Ben's cred: 446
Posted 07/10/2017 at 11:05 PM PT
Posted 07/10/2017 at 11:05 PM PT
For all the publicity Amz. got in he media, youda thunk it woulda been a really good sale---NOT!
ibdman
Ben's cred: 88
Posted 07/11/2017 at 06:33 AM PT
Posted 07/11/2017 at 06:33 AM PT
A lot of it looks like that stuff you see on the weird aisle in the local drugstore
G.Oviedo
Ben's cred: 0
Posted 07/11/2017 at 07:01 AM PT
Posted 07/11/2017 at 07:01 AM PT
Showing $339 for me as well.
akadetonator
Ben's cred: 74
Posted 07/11/2017 at 09:28 AM PT
Posted 07/11/2017 at 09:28 AM PT
Haven't slept for the last 36 hours or so. This is torture.
duckster
Ben's cred: 11
Posted 07/11/2017 at 09:53 AM PT
Posted 07/11/2017 at 09:53 AM PT
Great
andyellen
Ben's cred: 8
Posted 07/11/2017 at 10:48 AM PT
Posted 07/11/2017 at 10:48 AM PT
Exceptional television deals!
wbryson87
Ben's cred: 0
Posted 07/11/2017 at 10:52 AM PT
Posted 07/11/2017 at 10:52 AM PT
Love them
Amazon
dealz!
Slickdeals
Ben's cred: 0
Posted 07/11/2017 at 11:04 AM PT
Posted 07/11/2017 at 11:04 AM PT
was last year's deals better?
dillbond
Ben's cred: 2
Posted 07/11/2017 at 12:02 PM PT
Posted 07/11/2017 at 12:02 PM PT
I'm hopeful for to buy an xbox one on
Amazon
with this. $240 for 2 controllers and 3 games today : )
gjasldkasd
Ben's cred: 0
Posted 07/11/2017 at 12:03 PM PT
Posted 07/11/2017 at 12:03 PM PT
Most of the TVs are sold out :(