$450 $1000
Update: Very cool. Now Amazon and Best Buy have price-matched. Thanks, chaparrito1900!

Sold out! For Costco members only. Ends 11/21. Costco has the Sharp LC-50UB30U 50" 4K Ultra Smart HDTV (2015 model) on sale for $450 with free shipping.

This TV is selling for around $600, so if you're not a member, signing up for the $55 annual membership would pay for itself.

  • 3840 x 2160 (UHD), 60Hz native refresh rate
  • Built-In Wi-Fi, ethernet, 4 x HDMI inputs
  • $450 retail: $1000
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    Comments & Reviews (25)

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    Quinnarm
    Ben's cred: 62
    Posted 11/16/2015 at 09:33 AM PT
    Posted 11/16/2015 at 09:33 AM PT
    Target
    will price match with Costco.com for those who are not members! Boom City!
    Jet724
    Ben's cred: 9
    Posted 11/16/2015 at 10:47 AM PT
    Posted 11/16/2015 at 10:47 AM PT
    Wow great deal!
    Shmeagle
    Ben's cred: 1788
    Posted 11/16/2015 at 10:55 AM PT
    Posted 11/16/2015 at 10:55 AM PT
    Where do you get 4K content?
    prromanski
    Ben's cred: 5
    Posted 11/16/2015 at 12:30 PM PT
    Posted 11/16/2015 at 12:30 PM PT
    This is worth the price!
    Shmeagle
    Ben's cred: 104
    Posted 11/16/2015 at 01:28 PM PT
    Posted 11/16/2015 at 01:28 PM PT
    Where do you get 4K content?

    Mostly through Netflix,
    Amazon
    Video and YouTube. Most of the original programming on Netflix and
    Amazon
    is available in 4K, plus some new and old movies are 4K.
    Jordanj7
    Ben's cred: 3
    Posted 11/16/2015 at 02:33 PM PT
    Posted 11/16/2015 at 02:33 PM PT
    TV-buying n00b here. Whenever I see a TV deal on BB and it has only 60Hz refresh rate, I usually run away. Like this one -- seemed too good to pass up. Then I saw the 60Hz RR. And I got sad.

    Am I making a mistake, or is it not that big of a deal. My TV usage is typically light gaming and sports watching.
    Shmeagle
    Ben's cred: 27
    Posted 11/16/2015 at 02:46 PM PT
    Posted 11/16/2015 at 02:46 PM PT
    Where do you get 4K content?

    If you on netflix you can watch all of breaking bad in 4k better hope your internet can keep up though.
    Quinnarm
    Ben's cred: 62
    Posted 11/16/2015 at 02:46 PM PT
    Posted 11/16/2015 at 02:46 PM PT
    Don't get caught to much into the marketing hype that is the refresh rate.

    "Refresh rates and motion-enhancing modes higher than 60Hz can produce a surreal effect when watching movies and television shows. The additional frames and "smoother" animation looks different from what we're used to with TV and movies, making the footage appear strangely fast."

    from: http://www.pcmag.com/article2/0,2817,2379206,00.asp
    forumula409
    Ben's cred: 11
    Posted 11/16/2015 at 02:48 PM PT
    Posted 11/16/2015 at 02:48 PM PT
    saw this at Costco. Pic is pretty nice. The problem with many new TVs like this is they don't have a central stand, but feet on the edges. This means you have to have a table/stand as wide as the TV. With the old central stands you could put them on any old surface
    shaddycore
    Ben's cred: 39
    Posted 11/16/2015 at 03:01 PM PT
    Posted 11/16/2015 at 03:01 PM PT
    This is small for a 4k... According to the inter-webs, I should be sitting about 5' from my TV if I choose a 50" 4k.

    My couch is about 7 feet away, and the recommended 4k TV size is 75"...
    JJ8009
    Ben's cred: 5
    Posted 11/16/2015 at 03:33 PM PT
    Posted 11/16/2015 at 03:33 PM PT
    Good deal
    chaparrito1900
    Ben's cred: 8
    Posted 11/16/2015 at 05:27 PM PT
    Posted 11/16/2015 at 05:27 PM PT
    One concern I have with streaming 4K content is the data usage. Wouldn't it use a lot more data (2x?) than standard HD? With 250Gb cap per month, and multiple users, that could become a problem.
    chaparrito1900
    Ben's cred: 8
    Posted 11/16/2015 at 05:29 PM PT
    Posted 11/16/2015 at 05:29 PM PT
    This exact TV is available for the same price on
    Amazon.
    Just click the "Amazon for $597" link in the listing here. It is also available from Best Buy for the same price (you have to add it to the cart to see the price).
    Quinnarm
    Ben's cred: 2
    Posted 11/16/2015 at 06:32 PM PT
    Posted 11/16/2015 at 06:32 PM PT
    Don't get caught to much into the marketing hype that is the refresh rate.



    "Refresh rates and motion-enhancing modes higher than 60Hz can produce a surreal effect when watching movies and television shows. The additional frames and "smoother" animation looks different from what we're used to with TV and movies, making the footage appear strangely fast."



    from: http://www.pcmag.com/article2/0,2817,2379206,00.asp


    Good to know. I also thought the 60Hz may be an issue.
    iLikeDeals
    Ben's cred: 49
    Posted 11/16/2015 at 07:45 PM PT
    Posted 11/16/2015 at 07:45 PM PT
    I don't trust this brand. I bought a LED TV from this brand a few years back paid hefty price and one day it just died, at that same time I bought one from BB brand cost half as much and it's still ticking now.
    Corporate_Bate
    Ben's cred: 45
    Posted 11/16/2015 at 09:13 PM PT
    Posted 11/16/2015 at 09:13 PM PT
    This would make a great computer monitor.
    golfpro
    Ben's cred: 123
    Posted 11/16/2015 at 10:46 PM PT
    Posted 11/16/2015 at 10:46 PM PT
    Costco has the best returning policy.
    hype0724
    Ben's cred: 10
    Posted 11/17/2015 at 12:52 AM PT
    Posted 11/17/2015 at 12:52 AM PT
    Costco return policy and at $450 is a deal for 4k.. i like it a lot
    dannysal
    Ben's cred: 5
    Posted 11/17/2015 at 05:41 AM PT
    Posted 11/17/2015 at 05:41 AM PT
    What am I doing wrong? The TV is in my Best Buy cart and I entered my CC info but the price is $599.
    Quinnarm
    Ben's cred: 1788
    Posted 11/17/2015 at 06:06 AM PT
    Posted 11/17/2015 at 06:06 AM PT
    Don't get caught to much into the marketing hype that is the refresh rate.



    "Refresh rates and motion-enhancing modes higher than 60Hz can produce a surreal effect when watching movies and television shows. The additional frames and "smoother" animation looks different from what we're used to with TV and movies, making the footage appear strangely fast."



    from: http://www.pcmag.com/article2/0,2817,2379206,00.asp


    I've generally had great luck with Sharp Aquas line at 120hz vs Samsung at 120hz which has the glossy, soap opera looking effect that is described above. However if you're considering this read the negative comments in
    Amazon.
    The percentage is high and there may be a manufacturing problem with the panel itself ala panels that Samsung developed for Mitsubishi TV's some years back.

    Price & Comment History

    PC Richard

    Sharp LC-50UB30U 50" 4K Smart HDTV at PC Richard

    Posted 09/17/2015 in Televisions
    $649 retail $1000