Reminds of a story from a marketing class years ago. It seemed at some point in the 60's Betty Crocker folks figured out the ultimate formula for easy cake mix: Pour the stuff and add water. The product didn't sell at all. After much research they figured out if they took the egg out and let people mix that in by themselves, it made people feel like they're actually baking a cake. They took the egg out and the product sold like hot cakes (pardon the pun)
It seems this product takes that formula to the next level.
Comments & Reviews (12)
It seems this product takes that formula to the next level.
Thank you!