Ends 8/7 at 10PM PT. Woot! has the Gear Pro GDV123 720p HD Sport Action Camera (5 colors) for $35 + $5 shipping = $40 shipped. Features up to 5MP and up to 1280 x 720 resolution, has 2" touch screen, and includes shockproof/waterproof case.
Gear Pro Activ GDV288 1080p Wi-Fi Mini Action Camera for $55 shipped