@seymour I did same thing ordered the paperwhite for $100 yesterday. It seems you need to pay using s credit card to be able to use the 25% off code though. :(
$30 is no deal for applying for a credit card. The Chase AARP card ( you don't need to be an AARP member to apply just leave that field blank) has $200 back on $500 spent in 3 months.
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http://view.offers.aarp.org/?j=fec01d757762037f&m=fe8c157073600d7a7d&ls=fe6817707760077a7615
Thank you!